Inspired
by Pop Art, Farhad Moshiri has developed a remarkable and hybrid visual
language that draws at once from popular Iranian and Western cultures: “The
Iranians are searching for their identity. Depending on their mood, they lean
towards the East or the West. Iran is undergoing an inevitable phenomenon that
complicates, confounds and diversifies traditions. This is why I am just as
inspired by the mall or the bazaar as I am by the ornamentation aesthetic that
belongs to Iranian culture.”
In the
exhibition
Fire of
Joy, the artist continues to draw upon the traditional “feminine”
technique of bead embroidery for its ornamental qualities, which he combines
with thick layers of acrylic and gold leaf. He is here playing upon the concept
of “happiness”, which for him leaves greater place for sarcasm and cynicism.
Here
Iranian craftsmanship and pop culture merge or often confront each other with
irony by using as much the advertising aesthetics for housewives of the 1950’s,
Curl,
as the popular western icons of comics,
Uncaged,
Breath.
In a country that is mistrustful of representation, Moshiri, like a collector
or antique hunter, lifts all kinds of images from daily life such as emblems of
kitsch, censored photos, childish motifs and western advertising: “I like to
uncover things that have no artistic pretention, that have been created by
others and strive to recondition them in the form of works of art.”
In
Anatomy
of a Woman 2, for example, an icon of Persian tradition is treated
like an anatomical image. In
Mystery Man a face covered with
coloured circles refers to the fuzzy faces of censorship and in
God
the word repeated infinitely on extremely coloured and sparkling backgrounds
such as luminous signs functions like a slogan. Through these effects of
juxtaposition, stereotypes and sacred or taboo references — the female body,
censorship, God — Moshiri’s language reveals his powerful dissidence defined in
relation with other things in a playful, offbeat manner.