Fierce and political, ‘The Chromophiliacs’ explodes like a paint factory demolition. And it’s glorious.
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| Moozhan Ahmadzadegan, Ruth Paul’s Drag Race: Iran, 2025, UV screen print. Courtesy of the artist and The Tyee. |
The Pantone 2026 colour of the year is a whiter-than-white shade called Cloud Dancer. When the colour was revealed at the end of 2025, universal derision popped up across the internet as pundits rolled their eyes and hooted about the tone-deaf — or, maybe more correctly, colour-blind — choice.
The idea that colour is political isn’t new, but in the year 2026 it’s taken on even greater resonance.
The controversy over Cloud Dancer did not come as a surprise to Zoë Chan, curator for the Richmond Art Gallery’s new exhibition The Chromophiliacs.
The exhibition derives its title from David Batchelor’s Chromophobia. Published in 2000, the book addressed the fear of colour in western culture. The manifestations of this are myriad.
The idea that white, grey and beige are synonymous with good taste is everywhere, from Gwyneth Paltrow’s Goop empire to the so-called quiet luxury of fashion houses like the Row.
Absence, restraint and minimalism are still regarded as high culture, whereas colour is tarred with associations of gaudiness, cheapness and lower culture, Chan explains.
In his book, Batchelor makes the case that this extinguishment serves a couple of different functions: “In the first, colour is made out to be the property of some ‘foreign’ body — usually the feminine, the oriental, the primitive, the infantile, the vulgar, the queer or the pathological. In the second, colour is relegated to the realm of the superficial, the supplementary, the inessential or the cosmetic.”



















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