A journey of evolution and practices shaping the future
Morteza Momayez poster designs, right: 1976/ left: 1991. Image: Courtesy of Momayez Foundation and STIRworld. |
Delving into contemporary Iranian graphic design is impossible without studying its context first. A civilisation at the crossroads of the East and the West, where cultures collide, Iran has been culturally enriched by both; each ethnicity adding something to this cultural melting pot. Through centuries, this diverse cultural unit has delivered an outstanding visual legacy. Crafts, miniatures and illustrations have left an everlasting impact on the Iranian visual culture, one that is still strongly present today.
Illustrations for the Wonders of Creation by Zakariya al-Qazwini, 1750/ Image: Courtesy of Afra Safa and STIRworld. |
Although illustrations and design have always been a part of Persian art and crafts, the dawn of the contemporary Iranian graphic design genius goes back to the 1960s, when in the rapidly reforming country, modern graphic design programmes were offered in the cutting-edge University of Tehran by key figures such as Morteza Momayez, the prodigy whose creations are forever printed on the national memory of Iranians.
As the cultural sphere rapidly developed in the 1970s by the direct support of the monarchy state, Momayez along with Ghobad Shiva, Sadegh Barirani, Behzad Hatam and Farshid Mesghali constituted the pioneers of graphic design in Iran. Though the impact of western artistic discourses is apparent in the general practice of most of these graphic designers, an ever-present search for an Iranian identity in graphic design was already prominent in their works. These graphists would come to impact the entire graphic design practice of Iran in the following decades.