Selling the Porsche to Promote Iranian Art
Thomas Erdbrink, The New York TimesThe old brewery was a cockroach-infested ruin, a makeshift shelter for drug addicts in Tehran’s bustling downtown. Most people walked straight past it, a festering eyesore in a city dominated by high rises and building cranes.
But when Hamidreza Pejman, a sweatpants-wearing art lover with a mission to bring Iranian art to a global level, stumbled across the building he saw something else: a space to exhibit international art and build bridges between Iranian and foreign artists. “A place where art can be art,” he said, “no matter the costs.”
Mr. Pejman, 36, who once scrubbed toilets in London but got rich in construction in Iran, took out his checkbook and bought the brewery last year.
In the two years that his nonprofit Pejman Foundation has been active, he has not only bought loads of Iranian art, but also supported dozens of Iranian and foreign artists.
In fact, he says his love of art has become so pricey that he has been forced to cut back on other things. “I had to move in with my parents three months ago to save costs. I’m selling my Porsche,” he said, adding: “My goal is not to make any money from art. My goal is to free our art scene from the iron grip of money and get as many people to interact with art as possible.”