Iranian-American Painter’s exhibition at SECCA provides visual revelations while highlighting hidden messages and nefarious political agendas
|“Shooting the Edge,” 2017, Acrylic on Canvas, 213 x 274 cm, by Taha Heydari. Heydari’s work, in an exhibition titled “Subliminal,” can be seen at SECCA. Image courtesy the artist and Winston-Salem.|
In his visually engaging, thematically charged exhibition at the Southeastern Center for Contemporary art, Iranian-American artist Taha Heydari ingeniously turns the traditional medium of painting into a critical lens on timely issues with international implications.
Instead of taking his visual cues from unmediated “real life,” Heydari bases his paintings on digital imagery, usually in varied states of pixilation and degradation, as witnessed in video broadcasts subjected to interference or a weak signal. In some cases he throws in traditional Islamic design motifs, computer-generated patterns, linear screen grids and painterly brushstrokes.
The results of this varied mix are distinctive paintings whose visual distortions, scrambled images and other enigmatic qualities metaphorically underscore cautionary, underlying messages about political repression, covert operations and other authoritarian modes of socio-political control.
The show’s title, “Subliminal,” alludes to visual and/or auditory stimuli that recipients perceive without being consciously aware of them — “Hidden Persuaders,” as journalist Vance Packard called them 60 years ago in his popular book of that title. Corporations and governments use subliminal tactics fairly often in mass-media efforts to manipulate the expectations and desires of consumers, voters and political subjects.
Heydari simultaneously employs and implicitly criticizes these tactics in this show’s 20 paintings, half of which were specially commissioned for this show by SECCA’s former curator Cora Fisher, who organized it. Heydari’s clear aim, aside from making visually compelling art, is to heighten viewers’ abilities to recognize and resist such corporate and political manipulation.