Using Augmented Reality (AR) as art, Amir Baradaran projects new meanings and movements onto the environment. As Baradaran states, "I am interested in how small acts of resistance, particularly within so-called virtual domains, can create pockets of transformation. Seeking to generate much more than novel surprise, my art explores new ways of being."
Comprising a number of (un)seen attributes embedded throughout the docks and garden, Augmented Venice promises a landmark addition to the Biennale. Accessible to visiting publics through a number of activation points scattered throughout the Venice landscape, the project is among the first Augmented Reality works to feature at the Biennale.
Moving from previous projects using both graphic- and facial- recognition activators (also called "markers" or "points of interest"), Baradaran's project for Venice pays homage to the city's rich history of Classical portrait painting and avant-garde Italian Futurist Movement. Venice Augmented builds on previous infiltration of the Louvre Museum in Paris with Frenchising Mona Lisa, and the New York City FutARism Manifesto performance.
This year, Baradaran goes viral in Venice.